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How vital can an affordable domain name be?

One of the most crucial preconditions for establishing a successful online presence is the domain name. It is what people will observe first when they discover your web site and what they will associate you with. The domain should be easy to memorize, but should also be something that tells your site's visitors what the site is about.

Generic Top-Level Domains (gTLDs)

A domain usually is composed of 2 constituents - a Top-Level Domain Name (TLD) and a Second-Level Domain (SLD). If you have domain.com, for example, ".com" is the Top-Level Domain Name and "domain" is the SLD. There are several categories of Top-Level Domains that you should consider before you pick the domain you want. Your choice should depend on the aim of your web site and on its target spectators. Let's analyze the gTLDs, or generic Top-Level Domain Names - these are the most common Top-Level Domain Names intended to indicate a given function - .com (commercial organizations), .net (networks), .biz (businesses), .info (informative resources), .org (organizations), .mobi (handheld devices), .asia (the Asia-Pacific region), .name (persons or relatives), .pro (specific professions), and so on. As you can see, these TLDs cover most realms of life, so you should settle on the one that would designate the purpose of your web page best. There is no limitation as to who can register such domains, but some of them include additional steps to verify that you are eligible to register such a domain (.mobi and .pro, for example).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code Top-Level Domains, are country-specific domains. Each country has its own ccTLD. Settling on such a TLD is good if your target group of site visitors is from a certain country. Many individuals would rather buy goods or services from a local web site, and if your aim is Canada, for instance, selecting a .ca Top-Level Domain Name could increase the visits to your web page.

Domain Redirection

You can register several Top-Level Domain Names, which can forward your visitors to a specific site such as domain.com, for instance. This would raise the traffic and decrease the possibility of somebody swiping your web page visitors by using the same SLD with another Top-Level Domain Name - if you are not utilizing a trademark.

Name Servers (NSs)

Every domain name has domain name records. The name server records (NS records, also known as DNS records) disclose where the domain name is hosted, in other words they point to the web hosting vendor whose name servers (NSs, also known as DNSs) it is using at the moment. You can switch the NSs of your domain name at any time. You can have your domain name registered with one company and get the site hosting service itself from another. In this way, if you register your domain name and stumble upon decent website hosting services somewhere else later, you can point your domain name to the new provider's DNSs right away.

Name Server Records (DNS Records)

On the whole, as long as your domain name utilizes a particular set of name servers, all its NS records will direct to the same website hosting supplier. Some web site hosting distributors, though, permit you to edit specific domain name server records, such as the A records and the MX records of your domain name. The A record is an IP address, which reveals on which web hosting server your site is located, while the MX records display which server handles the e-mail accounts related to your domain name. For instance, if you appoint a new web page designer and he designs an .ASP web page that will be hosted on his private Windows web hosting server, you may desire to change solely the IP address (the A record) but not the MX records of your domain. So, www.domain.com will direct to the Windows web server, but your mails or any sub-domain names such as forum.domain.com or shop.domain.com will still be in your present Linux webspace hosting account. The .ASP platform is devised by Microsoft and demands a Windows web server, although a Linux web server would be far more secure.

Modestly Priced Domain Names Courtesy of 'Heartland Web Hosting'

Just a small number of web hosting distributors enable you to edit given domain records and very often this an additional paid service. With Heartland Web Hosting , you have a huge selection of Top-Level Domain Names to select from and you can edit all records or forward the domain names via a forwarding tool at no added cost. For that reason, 'Heartland Web Hosting' would be your finest choice when it comes to managing your domain and to building a successful presence on the Internet.